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    A. Persistent and Session Cookies

    A cookie is a small text file containing information about a Member that is placed by a website on the Member's device. Dynata places persistent cookies on your computer when you complete the registration form or log into Dynata websites. Persistent cookies are used to store your email address and encrypted password. We use these cookies to recognize you when you visit our websites so that we may provide you with customized pages based on information in your Member account or profile.

    We also place a session cookie on your computer while you are participating in a survey or viewing the Dynata websites without logging in. Session cookies are used to maintain your session state across your Web requests. These cookies are used to record when you finish a survey, how much of the survey you complete, the country from where you are viewing the survey, and the language you are using to view the website.

    If you wish, you can adjust your browser’s privacy settings to delete cookies upon exiting web sites or when you close your browser.

    The table below explains the cookies we use and why:

    Cookie Type

    Cookie Name


    First Party Cookies


    Basic Cookies for Website Customization


    •  civicAllowCookies
    •  civicShowCookieIcon
    •  fe_typo_user
    • _vm_u
    • panel_color


    These cookies are necessary to ensure proper rendering of the Valued Opinions website.


    Two of these cookies are used to record if a user has accepted the use of cookies on the ICO website.


    If you are a Valued Opinions Member, these cookies are used to remember your website preferences.


    Survey Participation


    • ASP.NET_SessionId
    • Country
    • CookieFP
    • CookieIP
    • CookieTest
    • macId
    • RouterFP
    • completeDate
    • routerSessionId
    • startDate 


    These cookies are used when you participate in our surveys. They enable you to quickly load the survey. Some are used to credit your account after participation in a survey.



    Panel recruitment


    •  lastReferral
    • datelastReferral
    • test_cookie
    • id


    Used to assess our online marketing campaigns performance and tells us which of our online ads you were exposed to.

    Third Party Cookies


    Survey Participation


    • RNGlobalp
    • 2f0c4f7daab6d231a1a3912cdc7d7c5e (or similar alphanumeric code)
    • RVIDExtID
    • ISISTest
    •  glbl.sol
    • opt_start_url
    • opt_start_sec
    • optMID


    Some of these cookies help us ensure that a survey is not presented more than once to the same user.

    More info:    



    Google Analytics


    • _utma
    •  _utmb
    •  _utmv
    • _utmz
    •   _utmx


    These cookies are used to collect information in an anonymous format about how visitors use our website so we can improve the usability of the website.  


    More info:


    Panel recruitment


    • svid
    • mojo1
    • mojo2
    • mojo3


    Used to assess our online marketing campaigns performance and tells us which of our online ads you were exposed to.


    More info:


    Quick Poll participation


    • PD_poll_
    • mc
    • d


    These cookies remember the fact that a person participated in a quick poll so the same question is not presented more than once


    More info:


    Sharing content on social Media websites


    •  __utma
    •  __utmb
    • __utmc
    • __utmz
    •  _chartbeat2
    • delvisitor


    Our website allows you to share its content with your friends using different social media services. These services leave on your computer cookies which we do not have control of.




    • datr
    • lsd
    • reg_ext_ref
    • reg_fb_gate
    • reg_fb_ref
    • wd


    • UID
    • UIDR
    • __utma
    •  __utmb
    • __utmc
    • __utmv
    •  __utmz
    • cmf_i
    • cmf_sp
    • cmf_spr
    • ssid
    • su_c
    •  __cfduid
    • __cfduid


    • __utma
    •   __utmb
    • __utmc
    •  __utmv
    •  __utmz
    •  _twitter_sess
    • external_referer
    • guest_id
    • k
    • original_referer


    • GALX
    • GAPS
    • GoogleAccountsLocale_session


    Our website allows you to share its content with your friends using different social media services. These services leave on your computer cookies which we do not have control of.


    B. Advanced / Tracking Cookies and Technologies

    We and our partners, affiliates, or analytics or service providers, may also use tracking cookies, tags, and scripts to track certain information about you based on your activity on our site or third parties' sites. We use this information to conduct internal research on our Member's demographics, interests and behavior, and to understand and serve you better.

    We and our third party partners use Local Shared Objects (Flash cookies) and Local Storage (HTML5) to provide certain features on our websites, to display advertising based on your web browsing activities, and/or to store content information and preferences. Various browsers may offer their own management tools for removing HTML5. To manage Flash cookies, please click here:

    We provide market research analysis data to our Reward Partners and Marketing Partners on the effectiveness of their websites and advertisements. We do not tie the information gathered by tracking cookies on the effectiveness of websites and advertisements to our Members' PII.

    Our tracking cookies do not track Members who are at or below specific years of age, as indicated in the Terms and Conditions document.

    We partner with third parties to display advertising on our websites or to manage our advertising on other sites. Our third party partner may use technologies such as cookies to gather information about your activities on our websites and other sites to provide you advertising based on your browsing activities and interests.

    You can always accept or reject our technology partners' data collection and ad targeting If you decide not to have this information used for the purpose of serving you interest-based ads, you may follow instructions that can be obtained by clicking here . If you are located in the European Union, click here . Please note this does not opt you out of being served ads; you will continue to receive generic ads.

    If you delete cookies on your browser after opting out, you will have to opt- out again. You can opt-out of the provision of data from our data partners to us, and out of receiving advanced cookies on your computer by clicking on "My Account" to update your preferences.

    If a cookie is received by a Member directly from a third party, regardless of the Member's participation in the Dynata program, opting out with Dynata will not prevent the Member from receiving that third party's cookie.

    Third Party use of Links: If another person uses your computer login, you should inform them if you have agreed to accept the tracking cookie on the computer as part of your profile, and if that person links to certain online advertisements, then the information may be captured by Dynata.

    Your access to our websites and/or application will not be affected if you opt-out of tracking cookies placed by third parties.

    The table below shows Advanced Cookies we use:


    Cookie expiration


    Opt-out link


    Doubleclick Floodlight


    730 days


    Ad effectiveness research






    730 days


    Cross device measurement






    180 days


    Partner datashare






    730 days


    Ad effectiveness research


    Opt-out using contact form


    C. Clear Gifs / Web Beacons / Web Bugs

    Our third party tracking utility partner employs a software technology called clear gifs (also known as web beacons or web bugs), that informs us what content is effective and helping us improve Members' sites. Clear gifs are tiny graphics which contain unique identifiers that function similar to cookies and are used to track the online Member movements on Websites. In contrast to cookies which are stored on a Member's computer hard drive, clear gifs are embedded invisibly on webpages. We do not tie the information gathered by clear gifs to our Members' personally identifiable information.